Google Penguin Update

So what exactly is Google Penguin, and why so many problems?

Google Penguin was an enforced update that went ahead despite thousands of requests against it. Google Penguin is another branched update from Panda which has tackled the following areas:

Website Linking Profiles
Exact Match Anchor Text Profiles
Affiliation with Blog Networks
Link Diversity
Spun Content and Content Duplication
Mined Content & Site Profile Content Makeup
Excessive Ad Utilisation
Paid Link Utilisation & Brokerage Link Patterns
Blog & Comment Spam
Forum Links & Posts on Irrelevant Websites
Article Websites & Distribution Channels with Link Back
Links from known Bad Neighborhoods
Content Profile using Excessive Syndicated Content

The above are the main areas which have been taken into consideration by Google Panda.

The problems which stem from the update relate to link development and influence. The Google Panda update appears to have hit websites hard when their link profiles appear artifical and not organic. Websites which have used obvious or excessive link development strategies that employ some of the items listed above will have been penalised for their site profile.

Google Penguin has been introduced to reward websites which have acquired links organically using the power of content and media. The ultimate goal of ALL of Google's search algorithm updates stem around quality. Google's business model and utilisation has been built on the foundation of returning high quality search results, any compromises could lead to the downfall of Google's authority as a market leader in search.