Thursday, May 17, 2012

How can I recover from Google Penguin?


Recovery from Google Penguin is a difficult one for some webmasters, but much easier for others. The recovery time depends on the extent of the authority lost from bad/poor quality links. Depending on your websites link profile makeup will depend on how long it takes to recover, there is no fixed answer.

To get started why not consider:

Evaluate your websites linking profile, if you believe you were unfairly hit then use the following form to submit an appeal to Google. This is a manually reviewed form and will take time to be considered. Click here for the Webspam Form.
Whilst waiting for your websites review, ensure your link profile is clean, and does not contain links that could be perceived as bad/negative or spammy.

Create a new strategy for creating good quality content, media and other useful items which can be shared through social media from your website. Consider everything from useful tools and guides to viral content/media.
Don't rely too heavily on links, do not hit back by buying links or influencing the re-growth of your websites long run doing so could cause major issues in the long run.

If your not already video blogging or using Youtube, consider joining the revolution, video is powerful.
Ensure your social activities and presence remain active, poor or inconsistent efforts will hamper progression.
Ensure that your growing link profile has a diverse link anchor text profile, excessive exact match anchor text can and will cause problems.
From the point of ranking loss onwards, there is no foreseeable update likely to help recovery as linking was one of the leading contributors for website positions. Instead, focus on addressing the situation and putting new strategies into place.
Gain a better understanding of your market place, join social media such as Twitter, Facebook, Youtube, Google +, Reddit and other networks and share your content, knowledge and information.
Any quick fixes are unlikely to work, and could cause problems for the website during future updates

Google Penguin Update


So what exactly is Google Penguin, and why so many problems?

Google Penguin was an enforced update that went ahead despite thousands of requests against it. Google Penguin is another branched update from Panda which has tackled the following areas:

Website Linking Profiles
Exact Match Anchor Text Profiles
Affiliation with Blog Networks
Link Diversity
Spun Content and Content Duplication
Mined Content & Site Profile Content Makeup
Excessive Ad Utilisation
Paid Link Utilisation & Brokerage Link Patterns
Blog & Comment Spam
Forum Links & Posts on Irrelevant Websites
Article Websites & Distribution Channels with Link Back
Links from known Bad Neighborhoods
Content Profile using Excessive Syndicated Content

The above are the main areas which have been taken into consideration by Google Panda.

The problems which stem from the update relate to link development and influence. The Google Panda update appears to have hit websites hard when their link profiles appear artifical and not organic. Websites which have used obvious or excessive link development strategies that employ some of the items listed above will have been penalised for their site profile.

Google Penguin has been introduced to reward websites which have acquired links organically using the power of content and media. The ultimate goal of ALL of Google's search algorithm updates stem around quality. Google's business model and utilisation has been built on the foundation of returning high quality search results, any compromises could lead to the downfall of Google's authority as a market leader in search.

Saturday, October 8, 2011

40 Useful Tips and Techniques in SEO and Link Building

40 Link Building Techniques:

  1. Always put a signature link in forums that links point to your site.
  2. Post links to lot of social bookmarking sites.
  3. Commenting the blog and link back to your site
  4. Try to oppose the opinion on everyone or any popular poll. Everyone will argue and link back to you saying you’re wrong.
  5. Use Question and Answering Website
  6. Use Yahoo and Google Groups and interact with a link to your site in your site signature.
  7. Redirect from 404 page into your homepage
  8. Have an opt-in form
  9. Review and write feedback for product or company
  10. Article Directory Submissions
  11. Press Release submissions
  12. Use PPC advertising
  13. RSS Subscription.
  14. Mailing subscription
  15. Add a bookmark button on your site.
  16. Tell a friend or refer a friend options on your website.
  17. Write your niche, information or anything great and email other blogging professional to let them know – there’s a good chance they’ll link to you.
  18. Blog directory submissions.
  19. RSS feed directories submissions.
  20. Classified ad listing.
  21. Link baiting for link building
  22. Create a profile in more Social networking or community websites
  23. Freebie products listing on your website
  24. Web directories submissions
  25. Create a group on many websites
  26. Make business card with website links
  27. Affiliate marketing
  28. Video sharing submissions.
  29. Guest blog posting.
  30. Traffic pages creation into squidoo, hubpages and etc.,
  31. Use an autoresponder on your mailing list.
  32. Link Exchange with your related website.
  33. Events marketing
  34. Forum posting
  35. Create a email newsletter and sending many others followers
  36. Conduct a survey and publish the results
  37. Purchase PLR Articles for content promotion and marketing
  38. Create short and memorable domain name and link back from many other website
  39. Put your RSS feed syndication into many sites like Zimbio, hubpages and etc.,
  40. Apply to get listed in Google’s News search.
  41. Post a blog or article about celebrities current events

Friday, September 17, 2010

Email Marketing

Introduce Your Company to the World Today!

  • 100,000 World Wide Contacts
  • Reliable delivery rate (98-99%)
  • Cheapest prices Reports, numbers, graphs to track performance
  • Predesigned templates
  • Easy to use email software and built mailing lists
  • Automated email software to shoot, track and monitor campaigns
  • 24 Hour customer support
  • 100% Satisfaction

Use in Email Marketing

  1. 88% of online consumers have made a purchase as a result of receiving permission- based emails.
  2. 33% of online consumers have clicked through an email and purchased immediately
  3. It creates customer loyalty
  4. It’s quick results oriented marketing
  5. The number of email users in the U.S. alone numbers around 96.6 million
  6. Email is the most popular online activity among Internet users, in both the home and workplace

Thursday, September 2, 2010

Search Engine Marketing

Search Engine Marketing we optimize the ROI of our clients and alleviate the clients to reach the users at the time when they are on a hunt. Relevant ads are made available to the relevant target market.

Search Engine based advertising is done through the keywords searched by the users. Pay Per Click (PPC) model is normally used for search engine advertising to buy advertisement. Some search engines also use Cost Per Thousand (CPM) model. Why choosing us for your SEM Provider Company:

Advanced and Goal Oriented Keyword Research and Selection :

  • Creative Development, custom and unique creative writing (ads) to help maximize click through and conversion rates.
  • Landing Page Identification, best existing destination or recommend improvements to facilitate site level conversion.
  • Campaign Tracking
  • Advertisement Submission
  • PPC Account Settings, establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
  • PPC Bid Management, bid gap monitoring, bid price changes and bid position maintenance
  • PPC Monthly Analysis, individual keyword costs, conversions, and performance trends
  • Campaign Improvements, changes to title/description copy, keyword list modifications, and bid adjustments.

Wednesday, May 26, 2010

New Techniques in SEO

Pligg Submission :

Well it's easy, they are very similar to social bookmarking sites. They are based on the very well known Digg's script! These are taken to the large public, and each individual or very small company, that whishes to have a personal Bookmark site, can very easily install these Pligg script and create one of their own! So we are talking of exactly Social Bookmarking sites, but owned only by individuals and small companies! Some of the many pligg sites owners do a great job in marketing them through all kinds of methods and this way they become good social bookmarking sites. Of course that they don't raise to the level of digg or poppeler but the catch is in their number.

Also, similar to social bookamrking service, this linking strategy is great because it allows you to build deep links(links for inner pages) very easy. Google loves deep links because, it means that the site in question hasn’t only a good home page but it also has great sub pages that are worth visiting.

SEO Techniques

SEO :
search engine optimization practices help out businesses to optimize their site and drive the heavy traffic through organic search results. We improve your site quality and bring the standard, everlasting result to endure in high competition. Search engine optimization is one of the internet marketing techniques to drive the volume and traffic to the site.

SEO Techniques :

• Website Analysis
• Competitor Analysis
• Keyword Research
• Web Design Optimization
• Content Optimization
• W3C Validation
• SEO Friendly URL
• Robots
• Sitemap
• Link Bait