SEO Chennai | SEO Services Chennai | SEO Analysis Chennai |
SEO : Search Engine Optimization
The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
ON – Page Optimization
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, metatags, keyword placement and keyword density.
On page Factors to Consider :
Page size
Title Tags
Description Tags
Alt Tags
Keyword Proximity
Unique Non-Spammy Content
Outbound Links
Internal Link Structure
Navigation Coding
CSS and Javascript
OFF – Page Optimization
In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
Our off page optimization process includes :
Creation of New Pages
One way Link Building
Directory Submission
Article Creation and Submission
Classified Ad Creation and Submission
Blog Post Message Creation and Submission
Press Release Creation and Submission
PageRank Explained (Reprinted from Google's website) – Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Most search engines work on the same principle as Google has stated above. In popular Internet terminology it is known as "Link Popularity".
Coming on top of search engine is like a winning a democratic election in USA or UK. There are many parties, candidates trying to be on top. But, the party or candidate that gets the maximum votes wins the election. Similarly the web page that gets maximum VOTES or Links wins the Internet Game and gets listed at top.
It is easy to check your site's link-popularity or to verify how many votes you have got.
Search Engine Optimization Plans :-
Customized keyword analysis to define the best suited key phrases for your business.
Title tag and Meta tag optimization.
On page optimization.
Image optimization.
Creation of a search engine friendly site map for better crawling of your site.
Submissions to the top search engines & directories.
Search engine submission confirmation reports as well as email and Chat assistance if you need it.
Link Popularity Development - manual link requests to related websites.
General Directories Submission.
Product Directories Submission.
Reciprocal Link Submission.
Submission to secondary engines and targeted directories.
XML Site map.
Article Directories Submission
Robot Text
Anchor Tag Optimization
Press Release Submission
Optimization Site Directory Structure and Navigation
Traffic Report
Map Overlay Report
Country Map Overlay Report
Google, Yahoo, MSN, Keyword Position Report
General Back Link Report
Reciprocal Link Report
Product Directories Report
How to choose the Right Domain Name?
Consider naming your company and registering a domain name starting with the digit 1.Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are.
Why Google Banned Websites?
First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website.
11 Basic Ways for Website Promotion
The most important strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (a sopposed to paid ads). Search engines send robot "spiders"to index the content on your web page, so let's begin with steps to prepare your web pages for optimal indexing and website promotion.
Keyword & its Types &Keyword Density & its importance.
A word used by a search engine in its search for relevant Web pages is called Keyword.Keyword tags are an important element in all web pages. keyword tags are one of the best ways of optimizing the number of visitors on your site.
Importance of Robots.txt
Robots.txt file is a very important file if you want to have a good ranking on search engines,many websites don't offer this file. A Robots.txt file is helpful to keep out unwanted search engine spiders like email retrievers, image strippers, etc. It defines which paths are off limits for spiders to visit. This is useful if you want to hide some personal information or some secret files.
What is RSS?
RSS stands for “Rich Site Summary”, although other terms such as “RDF Site Summary”(which emphasizes the file format) and “Really Simple Syndication”(which highlights the main selling point of RSS) are also useful in defining RSS by the book.
Importance of Sitemap
Building a perfect site map is a lot like building a perfect website - you need to account for contextual grouping of your pages, hierarchical linking between your pages, and most importantly, a clean, concise format that provides search engine spiders with a super-fast blueprint for indexing your website.
Keyword Density :-
Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to.The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for (“keyword spamming”).
This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search engines). It will avoid filtering out stop words in the middle of a term, however(for example: “designing with CSS” would go through, even though“with” is a stop word).
What is link Popularity?
Link popularity is a general representation of the total number of web pages which link to a website (or individual web page). Most of the major search engines support the "link:" operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn.
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